When it comes to food and nutrition, it truly is what’s on the inside that counts! That’s why several businesses, individuals, and organizations are rethinking their approach to food in order to reduce food waste and improve food security.
- Ugly produce companies are leading the charge in the United States to make produce more affordable and less wasteful. Several companies have popped up to make sure consumers know that it’s what’s on the inside that counts – ugly food is still nutritious and delicious! What’s more, these companies can sometimes provide savings of up to 30% – 50% off of conventional grocery prices. Green Matters
- Top Chef Kristen Kish forages uncommon and odd-looking ingredients in the Brazilian rainforest for her Restaurants at the End of the World series, and people come from far away—even trekking through treacherous muddy ground—to try the food. National Geographic
- Gardener Gerald in England loves showing off his funky veggies online, and is normalizing not-normal-looking produce. His often larger-than-life crops have gone viral, as people enjoy watching and learning from his accessible, friendly approach to gardening and farming as well as his incredible outfits.